We were very excited and proud to work on this Campaign with Frucor and Bamboo Marketing. To be rewarded by APPA for our efforts was an added bonus!
APPA 2018 Award: Consumer Programs/GWP
Drive the brands penetration and drive the physical availability of V during the important Xmas selling period, engaging target shoppers in an irresistible way.
Brand idea: Me + V = A slightly better version of Me.
An Instant Win Mechanic, delivered via a unique code on each V can. Customers entered the code via a microsite for their chance to win their very own Christmas ugly vest – The Vestive Vest.
- Over 67,500 entries received, exceeding entries for previous promotions.
- Over 63% of entries were from 18-30yr old age group – V’s “bullseye” consumer
The campaign was so successful the client has reordered for the coming year and that speaks for itself!
To read more about the APPA awards event click here