For this campaign we collaborated with Frucor and Bamboo Marketing to identify a way for V Guarana Energy drink to stand out during the highly competitive summer period.
Inck were tasked with coming up with a promotional marketing solution that would appeal to their 18-24 year old demographic during the key Xmas selling period. The focus was on finding a way to engage and disrupt the shopper journey that would not only drive the brand’s penetration, but increase the physical availability of V Energy drinks in-store. Brand idea: Me + V = A slightly better version of Me.
The Vestive Vest campaign encouraged customers to embrace their inner nerd and used an Instant Win Mechanic delivered via a unique code on each V Can. Customers entered the code via a microsite for their chance to win their very own Christmas Ugly Vest – The Vestive Vest. Consumer engagement was terrific and the Vest became the hero visual across all major touchpoints including V packaging. The campaign was so successful the client has reordered for the following year and we were extra chuffed to receive a APPA Award (2018) in the Consumer Programs/GWP category, with one of the judges commending “A really well thought through and creative response to the brief, in line with the season and the target market.”