Tour De Cure

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Tour De Cure

Deliverables
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About The Activation
Since 2007, Tour de Cure has educated 62,000 school kids with this Cancer Awareness Merchandise Pack that includes 2 x books: “Flipman Rules!” and “What I Wish I Knew About Cancer” designed to increase the knowledge and understanding of cancer whilst illustrating the importance of making healthy lifestyle choices to help prevent cancer.  15,000 Cancer Awareness Packs were directly distributed in 2017 by Tour De Cure riders. With over 100,000 individual branded items carrying the Be Fit, Be Healthy, Be Happy logo and educational message, this is a great example of how branded merchandise and promotional items can add a powerful element to a marketing campaign.

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