Promotional Marketing Archives - Page 5 of 6

7 Creative and Innovative Promotional Merchandise Ideas

July 22, 2020

Are you looking for creative merchandise ideas for your next brand activation? Bored of seeing the same pens, water bottles and backpacks? Corporate promotional merchandise can often be uninspiring, but…

Responsible Sourcing Checklist

July 16, 2020

Responsible sourcing is a phrase that gets thrown around a lot. When it comes to your promotional products, it is not enough to assume that your supplier (if you are…

Strategic Merchandise Marketing – An Insider’s Guide

July 9, 2020

Do you know what the biggest mistake brands make when it comes to choosing their branded merchandise? They don’t really think about it. I mean, sure – they might scroll…

COVID-19 – The 5 Weirdest Promotional Products Borne Out of the Pandemic

June 25, 2020

Don’t worry – I promise not to use the word ‘unprecedented’. That said, some of the products and innovations that have come across our desk since the pandemic began have…

Do Promotional Products Work?

February 26, 2020

The short answer? YES. But, don’t just take our (slightly biased) word for it. The studies and stats speak for themselves. A 2017 PPAI Study ranked promotional products the No 1 most…

Look at ME – How to Use Branded Merchandise to Get Your Business Noticed

February 25, 2020

Getting your business noticed isn’t as easy as simply sticking a logo on it and hoping for the best. Every day the amount of advertising that competes for your customers’…

INCK wins the APPA Award! For the Third Year Running.

August 26, 2019

We are excited, proud and a little bit chuffed to announce that INCK has won an APPA award for our Twining’s In’fuse Water Bottle. The award, for best entrant in…

Promotional Swag – What NOT to Do

July 29, 2019

What a difference the right direction can make. In the late 90’s, the Bureau for At-Risk Youth, released an anti-drug propaganda pencil with the slogan “Too Cool To Do Drugs”.…

Hendrick’s Giant Cucumber: How sinking to the bottom brought them out on top

May 27, 2019

Last month, Hendricks’ Gin unveiled a Giant Inflatable Cucumber in the iconic Australian location that is Sydney’s Darling Harbour. In hope to gain greater brand awareness, the giant cucumber was…

The 10th Tour de Cure Signature Tour has kicked off!

May 5, 2019

Friday marked the official start of the 10th Signature Tour de Cure with a team of 250 riders hitting the road to cover the 1400km journey from Sydney to Geelong…