We are excited, proud and a little bit chuffed to announce that INCK has won an APPA award for our Twining’s In’fuse Water Bottle. The award, for best entrant in the Consumer Programs/GWP category, is a celebratory end to our successful collaboration with the Twining’s global innovation team.
Back in 2017, we were invited to create a promotional starter kit that would help ‘disrupt shoppers at shelf, on both a brand and category level.’ Finding a way to stand out in an already over-crowded market sector was our first challenge. Our second was to find a way to not only launch a new product, but to introduce a completely new concept – a cold water Infuse product.
Working with the innovation team across three continents, ten different departments, whilst juggling multiple languages and time zones required skilled project management, a strong team effort and an extra helping of patience. But, the hard work paid off! Retailer take-up and support was fantastic, sales ended up being 3 x what was forecast for both Australia and the UK, and then last week, we won this award.
So, yes. We are a little bit chuffed.
If you are looking for quality promotional products and branded merchandise for your business, get in touch with our (award-winning) team today!