Cold water In’fuse

Twinings

Cold In'fuse

One of the world’s most renowned and established tea brands was planning to launch a game changing (and top-secret) new product. The result of two years research, Twinings had identified a market opportunity to create a cold water Infuse product.

It was to be Twining’s biggest ever launch in Australia and would also be launched concurrently in the UK. Inck was invited by the Twining’s global innovation team to design a water bottle that would perfectly align with the cold In’fuse brand and establish it as the promotional partner of a whole new beverage.

Inck was invited to create a promotional
‘Starter Kit’ that would help ‘disrupt
shoppers at shelf, on both a brand
and category level’.

Twinings biggest ever
launch in Australia

2019 APPA award
Consumer programs
GWP category

The final product?

A completely unique In’fuse bottle was a huge success and saw the Inck team pick up the 2019 APPA award (Consumer programs/GWP category).

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