Twinings Cold In'fuse

“Find me in the Tea aisle”. In 2017, Inck was invited by the Twining’s global innovation team to create a promotional ‘Starter Kit’ that would help ‘disrupt shoppers at shelf, on both a brand and category level’. Finding a way to stand out in an already overcrowded market sector was our first challenge. Our second was to find a way not only to launch a new product, but to introduce a completely new concept.

The final product, a completely unique In’fuse bottle, was a huge success by several measures: Sales were 3 x times forecasted sales for both Australia and the UK. Retailer take-up was fantastic. Consumers responded to the brand and the bottle overwhelmingly positively, with conversion rates measuring well above expected levels. The campaign was so successful that it was extended for a further 6 months, Inck were tasked to develop an In’fuse bottle for kids that recently launched in the UK, and we won the 2019 APPA award (Consumer Programs/GWP category) for our efforts.