Cold water In’fuse
One of the world’s most renowned and established tea brands was planning to launch a game changing (and top-secret) new product. The result of two years research, Twinings had identified a market opportunity to create a cold water Infuse product.
It was to be Twining’s biggest ever launch in Australia and would also be launched concurrently in the UK. Inck was invited by the Twining’s global innovation team to design a water bottle that would perfectly align with the cold In’fuse brand and establish it as the promotional partner of a whole new beverage.
Inck was invited to create a promotional
‘Starter Kit’ that would help ‘disrupt
shoppers at shelf, on both a brand
and category level’.
Twinings biggest ever
launch in Australia
2019 APPA award