Are Promotional Products a Waste of Time & Money?
Are promotional products a waste of time and money? Yes, they can be. Let me explain…. The biggest misconception we encounter around promotional products is that they are simply a…
Read More The Inck Spot
Cool Promotional Merchandise Ideas – The 2020 Edit
Looking for cool promotional merchandise ideas? Let’s explore some new and improved products that are trending in 2020. 1. (Smarter) Water Bottles: Stay healthy, hydrated and hygienic with the new…
Read More 
Are You Guilty of Greenwashing?
Greenwashing = The act of advertising environmental claims without backing it up with real policy. There is little doubt that playing nice with the environment can boost a brand’s appeal.…
Read More 
Different Types of Plastic: How to Choose Your Promotional Merchandise Responsibly
Different Types of Plastic: How to Choose Your Promotional Merchandise Responsibly When it comes to choosing promotional products for your business, one of the first questions we advise you ask…
Read More 
Promotional Products vs Branded Merchandise – Managing Marketing Podcast w Darren Woolley
Did you know there’s a difference between promotional products and branded merchandise? Did you know ‘you can put two visibly identical products on the table yet one of them could…
Read More 
Sustainable Promotional Products – 3 Steps
Here’s three steps to make sure your next activation is done with sustainable promotional products. 1. Aim for Quality over Disposability – The purpose of promotional products is to increase…
Read More 
When Creative Marketing Goes Wrong – 3 Promotional Marketing Fails
Looking to avoid the ‘Whoops!’, ‘Fail!’ and ‘Ouch!’ factor in your next promotional marketing campaign? Let’s learn from three creative marketing case studies that can teach us what NOT to…
Read More 
Cheap Promotional Products – The Biggest Mistake You Are (Probably) Making
Looking for cheap promotional products? Join the queue, my friend. When it comes to branded merchandise there is one word that is used more consistently in search than any other…
Read More 
Promotional Products & The Supply Chain – Why Should I Care?
First up, what exactly is the supply chain? Good question. The Supply Chain is everyone involved in producing your final promotional product. From the vendors that supply the raw materials,…
Read More 
Everything You Need to Know About Face Masks
If you had asked us 6 months ago what we knew about buying face masks we would have probably said, ‘Nothing!’ Now, hardly a day goes by without us fielding…
Read More 
The Power of Branded Merchandise – 3 Companies That Built Their Brand On The Streets
When it comes to marketing, branded merchandise is often thought of as a useful add-on. Part of a larger overall promotional strategy. And yet, when it comes to brand recognition,…
Read More 
Merchandise Ideas for Brands – Power of Co-Branding
Why is searching for ‘creative merchandise ideas for brands’ so hard? Fed up with seeing the same stuff over and over? The promotional landscape is sadly overpopulated with substandard products…
Read More 
Choosing the Right Face Mask for Your Brand – An Insider’s Guide
Keys, Phone ….. Face Mask. What was once the choice of a few is steadily becoming the standard for many. From 11.59pm tonight, people in metropolitan Melbourne and Mitchell Shire…
Read More 
7 Creative and Innovative Promotional Merchandise Ideas
Are you looking for creative merchandise ideas for your next brand activation? Bored of seeing the same pens, water bottles and backpacks? Corporate promotional merchandise can often be uninspiring, but…
Read More 
Responsible Sourcing Checklist
Responsible sourcing is a phrase that gets thrown around a lot. When it comes to your promotional products, it is not enough to assume that your supplier (if you are…
Read More 
Tesla Branded Merchandise?
Looking to slip into something more comfortable? For those of you who don’t mind your shorts extra snug, Tesla are now offering limited-edition branded red satin shorts. With “S3XY” written…
Read More 
Strategic Merchandise Marketing – An Insider’s Guide
Do you know what the biggest mistake brands make when it comes to choosing their branded merchandise? They don’t really think about it. I mean, sure – they might scroll…
Read More 
Branded Merchandise Fail Alert.
A few years ago, an Australian government department ordered thousands of rubber wristbands to promote an environmental issue. When the promotional wristbands arrived each of them came individually wrapped in…
Read More 
Pandemic Profiteer Gets Sentenced for Selling Fake 3M Masks
Another pandemic profiteer bites the dust. The boss of a Chinese Pharmacy and two of his associates have been sentenced to 15 years in prison for selling counterfeit masks at…
Read More 
Urgent Product Recall Alert – Apollo Bay Distillery Gin
Urgent Product Recall Alert – Apollo Bay Distillery Gin Between the nation’s increase in day drinking and our newfound obsession with hand hygiene, it seems that nine bottles of gin…
Read More 
Looking for Antibacterial Branded Merchandise?
The future of hygiene is looking bright. Literally. Whilst most of us have been busily washing our hands and applying hand sanitiser like it’s going out of fashion, other frequently…
Read More 
COVID-19 – The 5 Weirdest Promotional Products Borne Out of the Pandemic
Don’t worry – I promise not to use the word ‘unprecedented’. That said, some of the products and innovations that have come across our desk since the pandemic began have…
Read More 
Does size really matter?
When it comes to promotional merch, scale is certainly one way to engage with your customers and get your brand noticed. Burger King in Germany recently introduced oversized cardboard crowns…
Read More 
Procurement, Panic & the Supply Chain
I think we can all agree that 2020 is not going entirely to plan. That said, in the mad rush to pivot (hand sanitiser, face masks, oh my!) and the…
Read More 
The Covid-19 Guide to Face Masks & Respirators (and why we WON’T be selling them)
The natural human response to chaos is to DO SOMETHING, which might explain why people are buying and selling face masks in droves. Your business might be one of them.…
Read More 
Coronavirus Update – How Will Your Promotional Merchandise Be Affected?
With the latest news that the World Health Organisation (WHO) has now declared COVID-19 a pandemic and with the US also restricting all travel from Europe* for the next 30…
Read More 
Promotional Products & The Supply Chain – What to Watch Out For.
A successful supply chain is one where you know exactly WHERE your goods are coming from, WHO is making them and WHAT they are made of. That said, as long…
Read More 
Do Promotional Products Work?
The short answer? YES. But, don’t just take our (slightly biased) word for it. The studies and stats speak for themselves. A 2017 PPAI Study ranked promotional products the No 1 most…
Read More 
6 Questions to Ask Your Supplier
When it comes to ordering promo products people always ask us about the cost and delivery timelines, but most forget to ask the other important questions.
Read More 
Dispelling the Myths of ‘Modern Slavery’
What do you think when you hear the term ‘Modern Slavery’? Chances are it conjures up images of kids working in a factory, in some poor, developing country. Or maybe…
Read More 
Sourcing promo products from China in 2020? The Coronavirus impact explained.
With the Coronavirus currently impacting nearly everyone in China, there is no doubt there will be a significant knock-on effect to those doing business there, but also to those importing…
Read More 
Smoggys – True Blue Branding With a Heart
Whilst Australia continues to be gripped by one of the worst bush fire seasons on record, four Aussie mates have got together to give back. Fueled by a passion to…
Read More 
Look at ME – How to Use Branded Merchandise to Get Your Business Noticed
Getting your business noticed isn’t as easy as simply sticking a logo on it and hoping for the best. Every day the amount of advertising that competes for your customers’…
Read More 
The ‘Modern Slavery Act’ – What You Need to Know
At Inck, we take our Corporate Social Responsibility seriously, and we are firmly behind any action that improves industry practice. To find out what the recently passed ‘Modern Slavery Act’ might…
Read More 
Corporate Social Responsibility & Promotional Products – Do You Care?
WARNING: If you are looking for the cheapest promotional products you can possibly find, then this post is not for you. If you could not give a sustainable toss about…
Read More 
Source your promotional products direct and cut out the middleman in 5 ‘Easy’ steps!
Looking to save money on your branded merchandise? Check out our quick guide on how to source products direct and cut out the “middleman” (or should we say “middle person”)……
Read More 
INCK wins the APPA Award! For the Third Year Running.
We are excited, proud and a little bit chuffed to announce that INCK has won an APPA award for our Twining’s In’fuse Water Bottle. The award, for best entrant in…
Read More 
How Can I Measure the ROI on Promotional Products?
We get this question a lot. And, yes, measuring the ROI on promotional products is not as simple as: A (net profit) – B (cost of investment) x100 = %…
Read More 
Hate for the Plate – When Branded Merchandise Backfires
They say size matters, but when it comes to regulating portion size, it can spell big trouble for your brand. Macy’s department store recently bowed to online pressure to remove…
Read More 
Promotional Swag – What NOT to Do
What a difference the right direction can make. In the late 90’s, the Bureau for At-Risk Youth, released an anti-drug propaganda pencil with the slogan “Too Cool To Do Drugs”.…
Read More 
How Many Slaves Do You Have? Take The Test
You might not know it, but chances are you have a number of slaves ‘working’ for you. They might have helped make that coffee you ordered this morning. Or that…
Read More 
Tread Lightly – The Shoe Made Entirely From Plants
As the war on plastic continues, one shoe company has shown that it is possible to limit our sustainable footprint. Literally. Native Shoe’s aptly named Plant Shoe is made from…
Read More 
Four Ways Promotional Products Can Trip You Up
Promotional products have been proven to be the No 1 most effective form of advertising and they are an essential part of any smart, marketing strategy. That said, at Inck,…
Read More 
5 Ways to Make Sure Your Giveaway Doesn’t Become a Throwaway
Using promotional products to ply your customers with pointless junk is a rubbish market strategy. Literally. Here are the top 5 ways you can manage a successful promotional marketing campaign,…
Read More 
How To Choose The Right Promotional Giveaway
How hard can it be? Pick a product, choose a colour, print your logo on it. And then start giving it away. The problem with this approach is that, in…
Read More 
Grab yourself a Pizz-a Manny’s Merchandise before it’s gobbled up!
Branded merchandise is a proven commodity, therefore there has never been a better time to create a range of food merch that will keep your business at the forefront of…
Read More Tour de Cure 2019The Tour de Cure Australia is officially underway, with 250 riders (including Mark Beretta for his 10th year) aiming to raise $10 million for cancer research! 🚴🏻🚴🏻♀️Please donate here 👉 http://bit.ly/FundCures
Posted by Sunrise on Thursday, May 2, 2019
The 10th Tour de Cure Signature Tour has kicked off!
Friday marked the official start of the 10th Signature Tour de Cure with a team of 250 riders hitting the road to cover the 1400km journey from Sydney to Geelong…
Read More 
Hendrick’s Giant Cucumber: How sinking to the bottom brought them out on top
Last month, Hendricks’ Gin unveiled a Giant Inflatable Cucumber in the iconic Australian location that is Sydney’s Darling Harbour. In hope to gain greater brand awareness, the giant cucumber was…
Read More 
What’s Hot? 4 Promotional Trends for 2019
The promotional products industry is ever evolving and its good to keep an eye on trends. Here are 4 promotional merchandise trends for 2019 from the Inck team! Trend #1:…
Read More 
Hazardous Button Batteries; The Importance of Putting Safety First
The ACCC have identified button batteries as a ‘Product Safety Priority for 2019’ after deaths in 2015 and it is believed around 20 children are taken to hospital every week…
Read More 
When is Chinese New Year 2019?
Chinese New Year officially begins on February 5th, 2019, and ends on February 19th. Preparations for the New Year begin on January 28th, 2019, and last until New Years Eve (the…
Read More 
Have you joined the coffee cup revolution?
Reusable coffee cups are steadily taking over. Walk down any city street first thing in the morning these days and you’ll notice more and more commuters are doing their part…
Read More 
Liven Up Your Water in 3 simple steps!
Drop, Shake, Enjoy! With summer fast approaching, staying hydrated is a must. But often you have two choices: flavoured fizzy drinks or ‘juice’ which contains more sugar than fruit most…
Read More 
Goodbye plastic. Hello compostable satchels
Want to save the planet? Just hit Sendel With online deliveries zooming around the globe at a rate of thousands of parcels a minute, anything we can do to reduce…
Read More 
And the APPA award goes to… Inck again!
We were very excited and proud to work on this Campaign with Frucor and Bamboo Marketing. To be rewarded by APPA for our efforts was an added bonus! APPA 2018…
Read More 
Giving branded merchandise a whole new meaning
Have you ever loved something so much you considered getting its likeness tattooed on your body? Most people would take this step to honour a family member, reflect on an…
Read More 
Inck Joins the effort to ditch plastic straws
Virgin Australia have recently announced that single use plastic straws and stirrers have been removed inflight and in Virgin Lounge, demonstrating their commitment to “Green” sustainability initiatives. Here is our list…
Read More 
Going overboard to give peace-of-mind
There are about 5 to 6 million shipping containers crossing the sea at any one time. And not all of them complete the journey! Sea freight shipment is just one…
Read More