Our Work

Twinings

One of the world’s most renowned and established tea brands was planning to launch a game changing (and top-secret) new product. The result of two years research, Twinings had identified a market opportunity to create a cold water Infuse product. It was to be Twining’s biggest ever launch in Australia and would also be launched concurrently in the UK. Inck was invited by the Twining’s global innovation team to create a promotional ‘Starter Kit’ that would help ‘disrupt shoppers at shelf, on both a brand and category level’. The Final Product?  A completely unique In’fuse bottle that won the 2019 APPA award (Consumer Programs/GWP category) and resulted in 3 x forecasted sales for both Australia and the UK.

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Westfield

The Scentre Group (Westfield) came to Inck looking for a low-cost item with fast delivery that would appeal to their customers during their busiest, peak period. We were asked to create a GWP (gift with purchase) with a high perceived value that would appeal to kids and their families. The giveaway needed to be gender neutral, suitable for children 3 years+ and ideally have an interactive or ‘playful’ element to them. The demographic meant quality, safety and compliance were all critical requirements and the allocated budget was 0.80c -$1 per item. The Final Product? The “Create Your Own Xmas Bauble” designed with a chalkboard surface, came with 3 pieces of coloured chalk and was presented in a bright red (and un-mistakenly Westfield) Gift Box. The giveaway was delivered on time, under budget and resulted in Inck receiving an APPA award in the GWP (gift with purchase) category.

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V Energy

For this campaign we collaborated with Frucor and Bamboo Marketing to identify the best way to appeal to their 18-24 yr old demographic and to stand out during the highly competitive summer period. The focus was on finding a way to engage and disrupt the shopper journey that would not only drive the brand’s penetration, but also increase the physical availability of V Energy drinks in-store. 

The Final Product? The Vestive Vest campaign encouraged customers to embrace their inner nerd and used an Instant Win Mechanic delivered via a unique code on each V Can to win their very own Christmas Ugly Vest. Consumer engagement was terrific and the Vest became the hero visual across all major touchpoints including V packaging. The campaign was so successful the client has reordered for the following year and  we were extra chuffed to receive a APPA Award (2018) in the Consumer Programs/GWP category.

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Nestle

Nestlé Australia approached Inck to develop a branded merchandise item that could be distributed to consumers across an almost universal audience (including infants and kids) that would further promote the Choose Wellness campaign message. With a $1 or less budget, the giveaway needed to be highly relevant, carry an educational message and influence consumer behaviour.

The Final Product? The ‘Nestle Choose Wellness Portion Plate’ featured an eye-catching design illustrating healthy food choices and offered a practical and engaging way to portion control at home. With two plate designs – one for adults and one for kids – the plates were supplied well under budget despite a time-consuming and complex route to market (gaining approval from the rigorous Nestle Safety & Compliance team) The concept was so successful that the campaign continues to this day, is an integral part of the Choose Wellness campaign success and was acknowledged with an APPA award (for Limited Budget).

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Anytime Fitness

Inck has been working with Anytime Fitness for a number of years working across all their major fitness brands. Working closely to ensure that not only are we delivering quality products but that we are also helping solve industry related problems in areas such as lead generation, member retention, events and point of sale revenue. In an industry where ‘return on impressions’ is such a key metric, we have enjoyed working with such an industry leader.

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Tennis Australia

Inck is Tennis Australia’s lead licensee supplying promotional merchandise for their major events such as the Australian Open and the Protour. We have helped design and deliver a variety of products for them over the past 6 years (including for the recent 2020 Aussie Open). Branded items include VIP lanyards, staff hats, Hot Shots packs (to keep the kids happy) and ballkid’s uniforms.

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Wallabies

Inck has been an official licensee of the Australian Wallabies for over 5 years, supplying a whole range of promotional merchandise from flags and scarves to hats and lanyards. During that time we have delivered products for a broad spectrum of their corporate clients and internal requirements. Creating branded products that encourage community spirit and are embraced by the fans gives us special satisfaction. We love to see that Green and Gold pride! 

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Cricket Australia

Inck is an official licensee of promotional merchandise for Cricket Australia. We have worked both directly with them, supplying branded bang bang sticks, rally towels and ticket wallets and also with their sponsorship partners. Working to maximise utility whilst keeping the brand top of mind, our Specsavers campaign supplied products such as fans and lens cloths to ensure the fans could keep cool and clearly see all of the action.

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