V Guarana energy drinks

V Energy

V Guarana energy drinks

For this campaign we collaborated with Frucor and Bamboo Marketing to identify a way for V Guarana Energy drink to stand out during the highly competitive summer period.

Inck were tasked with coming up with a promotional marketing solution that would appeal to their 18-24 year old demographic during the key Xmas selling period. The focus was on finding a way to engage and disrupt the shopper journey that would not only drive the brand’s penetration, but increase the physical availability of V Energy drinks in-store. Brand idea: Me + V = A slightly better version of Me.

Consumer engagement was terrific and the Vest became the hero visual across all major touchpoints including V packaging.

The campaign was so successful the client has reordered for the following year 

2018 APPA award
Consumer programs
GWP category 

with one of the judges commending “A really well thought through and creative response to the brief, in line with the season and the target market.”

The final product?

The Vestive Vest campaign encouraged customers to embrace their inner nerd and used an Instant Win Mechanic delivered via a unique code on each V Can to win their very own Christmas Ugly Vest – the Vestive Vest.

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