We were very excited and proud to work on this Campaign with Frucor and Bamboo Marketing. To be rewarded by APPA for our efforts was an added bonus!
APPA 2018 Award: Consumer Programs/GWP
Our Goal
Drive the brands penetration and drive the physical availability of V during the important Xmas selling period, engaging target shoppers in an irresistible way.
Brand idea: Me + V = A slightly better version of Me.
Solution
An Instant Win Mechanic, delivered via a unique code on each V can. Customers entered the code via a microsite for their chance to win their very own Christmas ugly vest – The Vestive Vest.
Results
- Over 67,500 entries received, exceeding entries for previous promotions.
- Over 63% of entries were from 18-30yr old age group – V’s “bullseye” consumer
The campaign was so successful the client has reordered for the coming year and that speaks for itself!
To read more about the APPA awards event click here
What the Judges said:
“Great idea. Product is eye catching, different, and hits the target market is relevant for the time of year, both being festive and short sleeved, rather than long sleeved as traditional jumpers are. Great play on words with the V of the vest. Good quality and would definitely be kept for each year I think”
“Obvious appeal to target market as indicated by number of entries. It also increased volume of sales.”
“A really well thought through and creative response to the brief, in line with the season and the target market.”
