Harry & Meghan.
Like them or loathe them, their recent tell-all interview certainly gave their brand a LOT of exposure
And, if you’re looking to get people’s attention, then controversy is one way to do that. But, it doesn’t have to be the only way. When it comes to choosing branded merchandise that makes a real impact, we tend to favour the less risky route to garnering attention.
Here’s 3 ways we helped our client’s brands get noticed (without all the royal hoo-ha!)
1. We made their customers laugh: When Inck were tasked* with coming up with a promotional marketing idea that would appeal to the V Guarana Energy Drink’s 18-24 demographic, we needed something that would cut through the festive competition. The Vestive Vest campaign encouraged customers to embrace their inner nerd and gave them a chance to win their very own Christmas Ugly Vest – The Vestive Vest. The use of humour was a key driver in both the customer engagement and the social sharing aspect of the campaign. In fact, the campaign was so successful the client reordered for the following year and we were lucky enough to receive an APPA Award (2018) in the Consumer Programs/GWP category.
2. We made them stop & stare: In 2017, Inck were invited by the Twining’s Global Innovation team to create a promotional ‘starter kit’ that would have the power to ‘disrupt shoppers at shelf, on both a brand and category level’. Twining’s were introducing a game-changing new product (Twining’s Cold Infuse) and we had to ensure that the corresponding bottle was punchy enough to stop shoppers in their tracks. Creating a completely unique product, the Twining In’fuse bottle, that encouraged consumers to rethink the way they consumed their tea was a challenge we welcomed and that thankfully one that also paid off. The uptake by consumers was wonderfully positive we later went on to develop an In’fuse bottle for kids, so the little ones didn’t have to miss out on all of the fun and we picked up another APPA Award for the mantlepiece (Consumer Programs/GWP Category)
3. We created a product that could educate: When Nestle approached Inck, they were keen to create a promotional product that would align with their ‘Choose Wellness’ campaign and practically educate their customers about Nestle’s products in the context of health and wellness. It also had to be a product that could be distributed to consumers across an almost universal audience (including infants/kids) and come in at $1 or less per product. The resulting ‘Nestle Choose Wellness Portion Plate’, was a huge success with the concept being deemed so relevant it continues to this day.
At Inck, we believe every brand is different and understand that every campaign and desired outcome is as individual as it is important. We love creating unique, custom merchandise for our clients and welcome the opportunity to work with you to get your brand noticed. Keen to find out how? Contact one of the Inck team today!
#custommerchandise #promotionalmarketing #brandedmerchandise #promotionalproducts #inckmerchandise #merchandisemadeeas
*For this campaign we collaborated with Frucor & Bamboo Marketing.