Does size really matter?

When it comes to promotional merch, scale is certainly one way to engage with your customers and get your brand noticed.

Burger King in Germany recently introduced oversized cardboard crowns in order to promote social distancing in store. The fast food chain is known for giving away its free cardboard headgear but the new supersized version has been causing a splash on social media.

Taking a cue from one of the key pillars of marketing (make it RELEVANT) a spokesperson from the restaurant explained, ‘We wanted to reinforce the rules of high safety and hygiene standards that the BK restaurants are following’. And the larger than life crown ‘was a fun and playful way to remind guests to practice social distancing while they are enjoying food in the restaurants.’

#promotionalproducts #brandedmerchandise #burgerking #strategicmerchandise

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