Christmas can be the hardest time to get your customers’ attention. christmas activation
So, how do you find cut through at the most competitive time of the year?
For the last 15 years, our creative team has been working hard to find the perfect promotional product that will rise above all the fuss and nonsense of the festive season and get the brands we work with NOTICED.
When we teamed up with Frucor and Bamboo Marketing to identify a way for V Guarana to stand out during the highly competitive summer period we were seeking a solution that would disrupt the shopper journey, drive brand penetration and also increase the physical availability of V Energy drinks in-store (phew!)
The result? The Vestive Vest became the hero visual across all major touchpoints (including V packaging). It’s accompanying campaign (which included a competition/QR code interactivity and even matching pet vests) was a great success, consumer engagement was terrific and we even got the tinsel-covered bonus of a 2018 APPA award (Consumer Programs/GWP category).
Looking to gain a competitive edge with your consumers this year? Get in touch with one of the Inck team today. We’d love to help!
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